A system shaped like your business, not the other way round.

Off-the-shelf CRMs make you rename fields until they almost fit. We build the pipeline, the records, and the views around how your team already sells, schedules, and bills — then hand you the code.

6 wks
from spreadsheets to first live version
1
source of truth instead of four
100%
of the codebase handed over
Custom CRMs & internal tools

hover a system to trace the connection

What's inside

What makes an internal tool people actually open.

01

Your pipeline, your stages

Stages, fields, and permissions modelled on the real process, not a vendor's default.

02

Fast, dense UI

Keyboard-first views built for people who live in the tool eight hours a day.

03

Reporting that's trusted

Numbers built from the same records the team edits, so nobody rebuilds them in Sheets.

04

Migration included

We move your history in, dedupe it, and prove the totals match.

Recognise this

When the spreadsheet quietly became the system.

RowWhat the team lives with
01The real CRM is a spreadsheet with colour coding
02Two systems disagree and everyone knows which to trust
03Onboarding a new hire means explaining workarounds

How we get there

From the spreadsheet you have to the system you own.

01
Model the work

Records, stages, and roles drawn from how the team actually operates.

02
Prototype in a week

A clickable version your team can react to before we go deep.

03
Build & migrate

Core flows shipped, history imported and reconciled.

04
Hand over

Repo, docs, and training — it's your software.

Try it

Move a deal and see what moves with it.

crm · pipeline
1New·1Quoted·1Scheduled·1Invoiced
Harper Facilities£24,000
New
Northgate Retail£8,400
Quoted
Kestrel Logistics£61,200
Scheduled
Ardent Plumbing£3,150
Invoiced

Stages, fields, and permissions are yours to define — this is the part templates get wrong.

move a deal along

What teams ask before replacing the CRM they hate.

If your process fits a standard product, use it. We build when the workarounds cost more than the software would.
Completely. Code, infrastructure, and data are yours, with no per-seat licence to us.
Yes — accounting, email, telephony, and anything with an API stay connected.

What is your team working around?

Tell us the workaround everyone has learned to live with. That's usually where the real system is hiding.