A CRM built for the way your team sells and delivers.
Off-the-shelf CRMs make you change how you work to fit their setup. We build the pipeline, records and daily screens around your process, and the whole system is yours from day one.
What we design against
What a build in this line is scoped and measured against — not averages from past clients.
- 6 wks
- from spreadsheets to first live version
- 1
- source of truth instead of four
- 100%
- of the codebase handed over
- 01React
- 02Postgres
- 03Row-level security
- 04Stripe
- 05Xero / QuickBooks
What's inside
What makes an internal tool people actually open.
Your pipeline, your stages
Stages, fields, and permissions modelled on the real process, not a vendor's default.
Fast, dense UI
Keyboard-first views built for people who live in the tool eight hours a day.
Reporting that's trusted
Numbers built from the same records the team edits, so nobody rebuilds them in Sheets.
Migration included
We move your history in, dedupe it, and prove the totals match.
Recognise this
When the spreadsheet quietly became the system.
How we get there
From the spreadsheet you have to the system you own.
Records, stages, and roles drawn from how the team actually operates.
A clickable version your team can react to before we go deep.
Core flows shipped, history imported and reconciled.
Repo, docs, and training — it's your software.
Try it
Move a deal and see what moves with it.
Stages, fields, and permissions are yours to define — this is the part templates get wrong.
move a deal along
What teams ask before replacing the CRM they hate.
What is your team working around?
Tell us the workaround everyone has learned to live with. That's usually where the real system is hiding.